SALES ENABLEMENT HAS EVOLVED
Once, it was simply about empowering individual salespeople. Today, businesses are recognizing that sales enablement has a much wider impact, bridging the gap between corporate strategy and successful execution. The more focused an enterprise is, from the corporate suite all the way through to the sales rep chatting with a customer, the better chance its revenue generating initiatives will succeed.
The first step to creating a sales enablement program that will drive sales performance is measuring your current state against an industry benchmark. SAVO has created a diagnostic process to measure your business’ sales enablement maturity. By going through the process, you will understand where you fit on a scale of 1-5 against 12 key processes that enable sellers to follow through on corporate goals.
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