October 29, 2013 | Hilton Hotel – Downtown Atlanta (Directions)





What is the SMARTER SELLING Movement?

Recently, there have been huge advancements in sales enablement.  Analysts and industry research is exploding in this area.  This is your chance to jump on the bandwagon and join SAVOs Smarter Selling Movement.  In this free half-day event, we’ll summarize the key trends, provide real-world examples and demonstrate the next generation of sales enablement.

There’s something for everyone:

Sales -- find out how to build an efficient, repeatable sales foundation that primes your team to succeed

Marketing -- hear how to play a stronger role in transforming leads into revenue

Sales Ops -- identify and replicate winning behaviors 

What’s on the agenda?

9:00 AM – Registration
9:45 AM – The 5 failure points of today’s selling system
10:45 AM – Welcome to the future of Smarter Selling -- SAVO Customer
Best Practices
11:15 AM –Future Vision:  Next Generation of Sales Enablement
11:45 AM – Building an Elite Sales Force – Richardson 
12:15 PM – Networking Lunch

Guest Speakers:

Jeanne Woodward
Vice President, Sales, Richardson
Jeanne Woodward is Vice President, Sales, Eastern Region with Richardson. She manages a team of senior sales professionals and is responsible for the business development efforts of her team and for ensuring the highest level of quality in the management of Richardson’s client relationships. Jeanne is a member of Richardson’s Operating Committee and plays a role in shaping Richardson’s go-to-market strategy and in the development of the sales organizations’ structures and processes.

As a testament to Jeanne’s client management ability, she and Richardson were awarded SunTrust’s 2009 Commitment to Excellence award by its Strategic Sourcing group
Charles King
Executive Vice President, Marketing, Alere Health
Bringing more than 24 years of product management and marketing experience to the company, Charles King serves as executive vice president, marketing for Alere Health and has been with the company over six years. Previously, King led product marketing for the Health Improvement Division of Alere Health. Before joining Alere, King served as director, product marketing for Premiere Global Services, a global conferencing and data communications business, leading product marketing, lead generation and industry marketing initiatives.  Prior to Premiere Global, King was director of marketing for Fidelity Information Services, a leading information technology outsourcing services business providing solutions to the finance and banking industry.  King joined Fidelity Information Services after serving as director of marketing for ALLTEL Information Services, a sister division that provided customer care and billing outsourcing solutions to the telecommunications industry.  Charles was instrumental in developing the business strategy and led efforts to develop solutions for its targeted market segments.
Kurt Andersen
Vice President of Sales Enablement and Marketing, SAVO
Kurt is the Executive Vice President of Sales Enablement and Marketing at SAVO. As the leader of SAVO's Sales Enablement team, Kurt plays a critical role in helping clients develop their strategic vision for sales enablement, compelling business cases and the efficient positioning of products and services to achieve their critical business initiatives. He is a results-driven, highly successful leader in the global technology and software industry with more than 15 years of experience in sales, marketing, solution strategy and business development. Prior to joining SAVO, Kurt served as Vice President of Sales and Marketing at NovaQuest LLC where he led the market development efforts for a regional start-up focused on providing solutions to customers' product management lifecycle needs. Kurt also held the position of Vice President of Industry Solutions at SupplyScape Corporation, a leading software provider to the pharmaceutical and life sciences industry. In addition, Kurt spent 11 years at MatrixOne Inc. in a variety of roles including Global Solution Sales, Product Management and Marketing and most recently as Vice President of Industry Solution Strategy for Dassault Systemes. During his 11 year tenure, Kurt was responsible for developing sales methodology, business value propositions and solution strategy to drive revenue across eight industry verticals. Kurt is a graduate of Iowa State University and holds a Bachelor of Science degree in Industrial Technology.