New York

October 17, 2013 | The Westin New York - Time Square (Directions)





What is the SMARTER SELLING Movement?

Recently, there have been huge advancements in sales enablement.  Analysts and industry research is exploding in this area.  This is your chance to jump on the bandwagon and join SAVOs Smarter Selling Movement.  In this free half-day event, we’ll summarize the key trends, provide real-world examples and demonstrate the next generation of sales enablement.

There’s something for everyone:

Sales -- find out how to build an efficient, repeatable sales foundation that primes your team to succeed

Marketing -- hear how to play a stronger role in transforming leads into revenue

Sales Ops -- identify and replicate winning behaviors 

What’s on the agenda?

9:00 AM – Registration
9:45 AM – The 5 failure points of today’s selling system
10:45 AM – Welcome to the future of Smarter Selling -- SAVO Customer
Best Practices
11:15 AM –Future Vision:  Next Generation of Sales Enablement
11:45 AM – Building an Elite Sales Force – Richardson 
12:15 PM – Networking Lunch

Guest Speakers:

Dario Priolo
Chief Strategy Officer, Richardson
As Chief Strategy Officer, Dario Priolo is responsible for driving Richardson’s market, product, and corporate strategy and planning — sharing critical insights with clients to help them win in today’s changing market place.  Dario gathers intelligence and market and customer knowledge to:  drive Richardson’s innovation; ensure that Richardson offers the best and most relevant solutions for clients that exceed client satisfaction; and raise awareness of Richardson’s extensive capabilities with sales and business leaders.
Paul Liberatore
Senior Manager of Sales Enablement, Welch Allyn, Inc.
Paul Liberatore has been instrumental in creating a high-performing sales team that targets emerging business opportunities, drives higher market penetration, and meets or exceeds its sales targets by finding emerging business, working with mobilized purchasers within their client organizations, and partnering with their clients to deliver outcomes that meet their business needs.   To accomplish this, Mr. Liberatore’s efforts have included partnering with Profiles International to develop a Challenger Profile, assess the entire Welch Allyn U.S. and Canadian salesforce against that profile, then developing a coaching and training plan to close gaps and leverage strengths of the team.  In conjunction with this focus on selling skills, he has also developed a selling process that embodies the Challenger Sale and has rolled out tools and technology to facilitate the field’s use and adoption of these skills and processes.
Mark O’Connell
Chief Executive Officer, SAVO
Mark is a results-driven, highly successful leader in the global technology and software industry with more than 30 years of experience in marketing, finance, strategy, business development and executive management. He has led high technology organizations in the pursuit of significant growth, international expansion and evolution. Prior to joining the SAVO, Mark served as the President and Chief Executive Officer of MatrixOne, Mark led the company to exponential growth in sales and revenue, established a world-class management team and led two rounds of venture financing and an Initial Public Offering (IPO). His vision and leadership transformed the organization into the industry leader in product lifecycle management software and services, resulting in a growth in sales from less than $20 million to $145 million and an eventual sale of the company for more than $400 million. Prior to joining SAVO, Mark was President and CEO of Supply Scape Corporation, a leading software provider to the pharmaceutical and life sciences industry. He has also held positions at Digital Equipment Corporation.