San Francisco

October 10, 2013 | Hotel Monaco - Union Square (Directions)





What is the SMARTER SELLING Movement?

Recently, there have been huge advancements in sales enablement.  Analysts and industry research is exploding in this area.  This is your chance to jump on the bandwagon and join SAVOs Smarter Selling Movement.  In this free half-day event, we’ll summarize the key trends, provide real-world examples and demonstrate the next generation of sales enablement.

There’s something for everyone:

Sales -- find out how to build an efficient, repeatable sales foundation that primes your team to succeed

Marketing -- hear how to play a stronger role in transforming leads into revenue

Sales Ops -- identify and replicate winning behaviors 

What’s on the agenda?

9:00 AM – Registration
9:45 AM – The 5 failure points of today’s selling system
10:45 AM – Welcome to the future of Smarter Selling -- SAVO Customer
Best Practices
11:15 AM –Future Vision:  Next Generation of Sales Enablement
11:45 AM – Q&A Roundtable
12:15 PM – Networking Lunch

Guest Speakers:

Peter Alexander
Senior Manager of Digital Marketing, Omnicell, Inc.

Peter currently serves as the Senior Manager of Digital Marketing for Omnicell, Inc. Peter has over 30 years of successful marketing and sales management experience in medical devices, transportation, pharmaceuticals, consumer products and retail.  Since 1995 he has specialized in Internet marketing strategy and is adept at using a company’s Internet presence to drive sales leads, create loyal customer relationships and build effective B2B and direct-to-consumer marketing campaigns. 
He has co-authored the books Internet Marketing Tips For Busy Executives and Money Isn’t All That Matters, written several articles in national publications including Technology Business, InformationWeek, Marketing News, Human Resources Executive, and Sales & Marketing Excellence, and published the research dissertation Electronic Word of Mouth Communication: Factors that Influence the Forwarding of E-mail Messages which earned him a Ph.D. in Business Administration from Touro University International.  Previously, he earned his B.S. and M.B.A. degrees in Marketing Management from the California State University system.

Jennifer Salzwedel
Director of Marketing Programs & Infrastructure, Plantronics
Jenifer’s passion is integrating all things Marketing - from targeting messages that resonate to sharing best practices and key learnings across the organization.  She has deep experience in sourcing out the right tools and processes to tackle business challenges, all focused on improving productivity.  At Plantronics, she is the Director of Marketing Infrastructure, responsible for managing the global eco-system of marketing tools.  This includes Plantronics’ SAVO instances - one for internal sellers and one for external resellers.  She has seen direct impact at Plantronics with the insight the SAVO tool has provided on sales behaviors, content consumption trends and focus areas for constant improvement.

Mark O’Connell
Chief Executive Officer, SAVO
Mark is a results-driven, highly successful leader in the global technology and software industry with more than 30 years of experience in marketing, finance, strategy, business development and executive management. He has led high technology organizations in the pursuit of significant growth, international expansion and evolution. Prior to joining the SAVO, Mark served as the President and Chief Executive Officer of MatrixOne, Mark led the company to exponential growth in sales and revenue, established a world-class management team and led two rounds of venture financing and an Initial Public Offering (IPO). His vision and leadership transformed the organization into the industry leader in product lifecycle management software and services, resulting in a growth in sales from less than $20 million to $145 million and an eventual sale of the company for more than $400 million. Prior to joining SAVO, Mark was President and CEO of Supply Scape Corporation, a leading software provider to the pharmaceutical and life sciences industry. He has also held positions at Digital Equipment Corporation.

More speakers to come!